How to add links to your LinkedIn profile
LinkedIn is not a single-link platform either, but its links are scattered across sections with very different visibility — which is the actual problem worth solving.
What this platform actually allows
LinkedIn allows several links across the profile intro and contact info, plus a Featured section. The constraint is visibility, not count.
Checked 2026-08-03
Step by step
- 1
Open your profile and tap the edit pencil
On the intro card, below your banner.
- 2
Add a website in the intro section
This one is visible without opening anything, which makes it the most valuable slot.
- 3
Open Contact info for the rest
Additional links live here. They are real, but a visitor has to click through to see them.
- 4
Use the Featured section for anything visual
Featured items render as cards with images, which draw far more attention than a text link.
- 5
Save
The intro link appears under your headline.
Platform interfaces change without notice. If a menu name here does not match what you see, the platform moved it — the sequence is usually still the same.
When you do not need a link in bio here
If you have one destination and it is a company site, put it in the intro field and stop. A link page is worth it when your audience needs several things — booking, portfolio, newsletter — and you would rather they saw all of them than dug through Contact info.
Frequently asked questions
How many links can I add on LinkedIn?
Several: one prominent in the intro section, more in Contact info, plus Featured items. What varies is how visible each one is, not whether you are allowed.
Which LinkedIn link gets seen most?
The intro-section one, by a wide margin — it is visible without a click. Contact info links require the visitor to go looking.
Do I need a link in bio tool for LinkedIn?
Only if you have several destinations and want them all in the one visible slot. For a single company website, use the native field.
Is it free?
Bioflow's free plan covers it, with no credit card.
Everything in the slot people actually see
Free forever. No credit card.