Nobody buys coaching from a link in a bio
They book a call, or they download something first. A coach's link page is not a menu — it is the first two steps of a funnel, and putting the paid program at the top breaks it.
What a coach's page holds
Free resource, first
A guide, a checklist, a short assessment. It buys you an email address and a reason to follow up, which the page alone cannot.
Discovery call booking
Calendly or similar. The single highest-value action on the page and the one that should never be more than one tap away.
Programs and pricing
Below the call link. Someone who has not spoken to you is not buying a twelve-week program off a phone screen.
Proof
Testimonials, case studies, a podcast appearance. Coaching is bought on trust and this is where trust is evidenced.
Ordered as a funnel
Order matters more than design
Free resource, then call, then programs. Reversing it is the most common mistake on coaching link pages and it costs conversions.
See where people drop
Per-link clicks show whether the resource or the call gets tapped. If it is the resource by a wide margin, your call link is too far down.
Sections keep the funnel legible
Group proof separately from actions so the page reads as two decisions, not eight links. Free on Bioflow.
One link across every platform
LinkedIn, Instagram, a podcast bio. Update the funnel once.
Frequently asked questions
Should I put my prices on the page?
Link them, do not lead with them. Coaching is sold in a conversation; a price with no context filters out people who would have bought after talking to you.
What makes a good free resource?
Something that solves one narrow problem completely, not a sample of the paid program. It has to be useful on its own or it damages trust rather than building it.
Is it free?
Yes — 10 links, sections, 6 themes and 7-day analytics with no credit card.