No app required

A loyalty program with nothing for the customer to install

The moment enrolment requires an app store, a queue, a password and 40 megabytes, most customers say no thanks. Nothing else in a loyalty program loses people as reliably.

Short answer

Loyalty programs that need no customer app come in two forms: web-based cards, which open in the browser with nothing to install, and wallet passes, which add to Apple Wallet or Google Wallet in one tap without an app store. Bioflow uses the web-based approach; Loopy Loyalty and Bumerang Cards use wallet passes. Stamp Me requires a customer app.

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What the customer has to install, verified August 2026

Pricing verified 2026-08-03

ToolCustomer needs an appApple/Google WalletEntry paid planFree tierNotes
Bioflow$10/month · $96/yearNoNo$10/mo10 links, sections, 6 themes, 7-day analytics, QR, follow systemLink in bio and stamp cards in one account. Loyalty is Pro-only; wallet passes are not issued yet.
Loopy LoyaltyStarter $25 · Growth $69 · Ultimate $95NoYes$25/moNoWallet-native stamp cards. Starter caps you at 1 card design and 1 location.
Bumerang CardsArranque $1,499 · Crecimiento $2,199 · Comercial $4,399NoYes$1,499 MXN/moNoMexican wallet-native platform. Unlimited customers on every tier.
Stamp MeLite $49 · Pro $79 · Elite $199YesYes$49/moNoDedicated stamp platform with its own hardware line. 30-day trial, no free tier.

Entry paid tier, billed monthly. Figures come from each vendor's own pricing page unless marked otherwise — vendors reprice without notice, so follow the link before relying on a number.

Why the install kills enrolment

Enrolment happens at the counter, mid-transaction, with people waiting. Every extra step loses a share of customers, and an app install is not one step — it is a store, an account, a download and a launch.

Staff feel it too. A team that has watched three customers give up will stop offering the program, and a program nobody offers gets no members regardless of how good the software is.

Web card or wallet pass

A web card is a page the customer opens. Nothing to install, identical on iOS and Android, and it works the instant they scan your enrolment code. What it cannot do is appear on the lock screen — it relies on the customer opening a link.

A wallet pass adds to Apple Wallet or Google Wallet in one tap, sits with their payment cards, and can push notifications. Issuing them requires a paid Apple Developer account and an approved Google issuer account, which is why they show up on pricier plans.

Bioflow's cards are web-based today. Wallet pass issuance is on the roadmap and not shipped — if lock-screen reminders are a requirement for you now, a wallet-native platform is the right call.

The question to ask a vendor

Not "do you have an app?" — most have a staff app, which is fine and expected. Ask specifically: what does the customer have to do the first time, at the counter, to join. If the answer includes an app store, factor in the drop-off.

Frequently asked questions

Can customers join a loyalty program without downloading anything?

Yes. Web-based cards open in the browser and wallet passes add in one tap without an app store. Both avoid the install entirely; only some platforms — Stamp Me among them — require a customer app.

Is a wallet pass better than a web card?

For notifications and for staying findable on the phone, yes. For getting someone enrolled in ten seconds at a busy counter, the web card is usually better — no install prompt and no difference between iOS and Android.

Does the business need an app?

A staff-side scanner, yes, but that is one install on your own device rather than one per customer. Bioflow's scanner runs in the browser on the phone you already have, with no terminal or dongle.

Keep reading

QR code loyalty programsWhat is a wallet pass?Loyalty without a POS

Nothing to install, either side

Customers join from your profile. You scan from your own phone.

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