How to add a link to your Facebook Page
A Facebook Page gives you a website field and a call-to-action button. The button gets tapped far more than the field, and most businesses leave it on the default.
What this platform actually allows
A Facebook Page has one website field plus one configurable action button. A personal profile has a website field in the About section.
Checked 2026-08-03
Step by step
- 1
Open your Page and go to Settings
From Page settings, find Page info.
- 2
Add your URL to the Website field
Point it at your link page if you have more than one destination.
- 3
Configure the action button
Book now, Shop now, Send message, Learn more. This is the highest-traffic element on the Page and the default is rarely the right choice.
- 4
Match the button to the business
A salon wants Book now, a shop wants Shop now. Sending everyone to Learn more wastes the most valuable placement you have.
- 5
Save and check on mobile
The button renders differently on mobile, which is where most of the traffic is.
Platform interfaces change without notice. If a menu name here does not match what you see, the platform moved it — the sequence is usually still the same.
When you do not need a link in bio here
If your action button already points at the one thing you want — a booking system, say — you do not need a link page for Facebook. It helps when the button can only cover one action and you have three.
Frequently asked questions
Where does the link go on a Facebook Page?
Page settings, then Page info, then the Website field. Set the action button separately — it is a different setting and it gets more taps.
Which matters more, the website field or the button?
The button, by a long way. It is visually prominent and above the fold on mobile; the website field is buried in About.
Can I add multiple links to a Facebook Page?
One website field and one action button. If you need more destinations, point them at a page that holds all of them.
Is it free?
Bioflow's free plan covers it, with no credit card.
One button, one field, three destinations
Free forever. No credit card.