Shorby leans toward messaging apps and retargeting — routing people into a chat and following up with ads, rather than only listing destinations. It has been rebranding toward the name 'Shor'.
Short answer
Shorby is the better fit if your funnel runs through messaging apps and paid retargeting. Bioflow is the better fit if you need a link page plus a way to reward repeat customers — it has no retargeting pixel management, and Shorby has no loyalty program.
Pricing verified 2026-08-03
| Tool | Link in bio | Loyalty program | Free tier | Customer needs an app | Notes |
|---|---|---|---|---|---|
| Bioflow$10/month · $96/year | Yes | Yes | 10 links, sections, 6 themes, 7-day analytics, QR, follow system | No | Link in bio and stamp cards in one account. Loyalty is Pro-only; wallet passes are not issued yet. |
| Shorby | Yes | No | No | No | Landing-page style with a messaging and retargeting focus. Rebranding to 'Shor'. |
Entry paid tier, billed monthly. Figures come from each vendor's own pricing page unless marked otherwise — vendors reprice without notice, so follow the link before relying on a number.
Retargeting and messaging-first funnels. If you run paid traffic and want pixels firing on your bio page, that is what it is built around.
Bioflow does not manage advertising pixels.
Retention rather than acquisition. The loyalty program is aimed at the customer who has already found you and needs a reason to come back.
Those are complementary problems, and which one is yours should decide this.
No. Its focus is messaging-led routing and retargeting.
No. If paid retargeting from your bio page is central to how you operate, Shorby covers something Bioflow does not.
It has been rebranding toward 'Shor'. Check their site for the current name before you go looking for it.
Link in bio free forever. Add the loyalty program for $10/month.